Business Analyst

As a Business Analyst at SKYPLUSNEWS, you will act as the strategic bridge between our editorial vision and technical execution. You will analyze audience behavior, market trends, and operational workflows to identify growth opportunities. Your goal is to transform raw data into actionable insights that drive our content strategy, improve user engagement, and optimize our digital product roadmap.

Key Responsibilities

• Strategic Growth: Analyze digital performance metrics (traffic, retention, CTR) to identify high-potential content niches and expansion opportunities.
• Requirement Engineering: Collaborate with editorial and IT teams to gather, document, and prioritize functional requirements for new app features and web updates.
• Market Intelligence: Conduct competitor benchmarking and stay ahead of trends in the “next-gen” tech media and digital publishing landscape.
• Process Optimization: Audit internal workflows—from news gathering to publication—to eliminate bottlenecks and enhance team productivity.
• Stakeholder Liaison: Translate complex data findings into clear, persuasive reports and presentations for executive leadership.

Requirements

• Education: Bachelor’s degree in Business Administration, Finance, Computer Science, or a related field.
• Experience: 2–4 years of experience as a Business Analyst, preferably within the media, tech, or e-commerce sectors.
• Hard Skills: Proficiency in data visualization tools (Tableau, Power BI, or Google Looker Studio) and strong Excel/SQL skills for data extraction.
• Soft Skills: Exceptional communication skills with the ability to “tell a story” with data.
• Mindset: A passion for digital news and an understanding of how viral content and SEO-driven reporting intersect.

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