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Boosted customer acquisition by 15% by conducting competitive and market analysis to refine acquisition strategy and positioning and reduced time-to-market by 30% by optimizing product development workflows.
Conducted financial and business analysis on 50+ M&A transaction datasets, identifying pricing trends, market signals, and profitability patterns to support strategic investment decisions.
Increased forecasting accuracy by 30% through SQL-based analysis of market data across India, Singapore, and the Middle East, uncovering high-growth industries and revenue opportunities.
Improved decision-making speed by 35% by developing Power BI dashboards that unified client conversion, lead-generation, and channel performance insights across retail and trade segments.
Performed variance and trend analysis on 12-month sales data to identify seasonal patterns and key drivers, resulting in 15% increase in monthly conversions and informing strategic marketing direction.
Enhanced reporting accuracy by building Excel QA and reconciliation models (XLOOKUP, SUMIFS, Pivot Tables) to validate KPI outputs and ensure data integrity before executive reporting.
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