SkyPlusNews.com, a growing online news platform, is seeking a Data Analyst to transform complex audience and content metrics into clear, actionable strategies that drive engagement and business growth.
🎯 Key Responsibilities
Audience & Content Analysis: Collect, clean, and analyze data from various sources (web analytics, social media, databases) to understand reader behavior, content performance, and subscriber trends.
Actionable Insights: Pinpoint key trends, patterns, and opportunities to inform editorial, marketing, and product decisions (e.g., best content formats, optimal publishing times, subscription conversion strategies).
Reporting & Visualization: Create and maintain dynamic dashboards and reports (using tools like Tableau/Power BI) to clearly present findings and recommendations to non-technical stakeholders in the newsroom and management.
Data Integrity: Ensure the accuracy, consistency, and integrity of all collected and reported data.
🛠️ Required Skills & Qualifications
Proven experience as a Data Analyst, preferably in a digital media/news environment.
Expert proficiency in SQL for querying and manipulating data.
Strong working knowledge of web analytics tools (e.g., GA4, Adobe Analytics) and data visualization software (e.g., Tableau, Power BI).
Excellent critical thinking and communication skills to tell a clear, data-driven story.
Proficiency in a programming language like Python or R for advanced analysis is a plus.
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